Starting this week, I’ll be looking ahead to the 2012 fantasy baseball season by highlighting the potential impact rookies at each position. Why? Because it’s never too early to begin thinking about next year, even if you’re still trying to win your league right now. And for those of you in keeper leagues, particularly deeper ones, these primers will be especially helpful, because you’ll find out which young players may be worth snatching up now — before other owners get a clue — so you can hang onto them next season, when their value kicks in. Think of it like an investment requiring only a little up-front cost that could pay off big in the near future.

Much like my Mining the Minors columns on this site, which focus on current-season impact more than long-term upside, these 2012 rookie primers are meant for players who will fulfill or are expected to fulfill their rookiedom next year. Also much like my MTM work, the point here is to find the right mix of opportunity and talent, so that you’re picking up a player who can contribute, either in a starting role or as a reserve, from Day 1 or soon thereafter. Chances are, I’ll hit on many of these same players in depth at some point in future Mining the Minors columns, but for now, it’s good to get ahead of the curve with a snapshot of the young talent at each position.

To give you a brief idea of just how this sort of thing can be worthwhile, I’m in two deep keeper leagues, one AL-only and one NL-only, and around this time last year, I picked up Mark Trumbo, Jordan Walden and Brandon Beachy. Worked out pretty well, if I do say so myself.

First up? Catchers.

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This week’s installment covers a banished first baseman, one of baseball’s top prospects and yet another third base option in Denver.

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At this stage of the game, every single point matters. So much so, in fact, that the numbers become more important than the names. By that, I mean, it’s not as much about the players in your lineup as it is about the statistics on your league’s standings page.

Find the categories that are most essential to your chances at gaining ground and focus on adding players who will address those areas. This applies more to rotisserie leagues than head-to-head ones (since matchups and scoring in the latter change each week), but the point remains the same: Numbers over names.

With that in mind, here are three American League outfielders owned in less than 50% of leagues, each of whom has the ability to help your team in a specific category down the stretch.

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In the hours after yesterday’s Mining the Minors column was posted, the Red Sox promoted Ryan Lavarnway. The 24-year-old catcher got his due in this space three weeks ago for mashing baseballs all year long. At the time of that write-up, I didn’t see an easy fit for him in Boston until September roster expansion, but with Kevin Youkilis hitting the DL and David Ortiz battling a heel issue, Lavarnway got the call a couple weeks earlier than expected. Considering he’s known more for his stick (30 HRs this year) than his glove, he’s likely to see some time at designated hitter in addition to any opportunities behind the plate. As a savvy add in leagues that require a second starting catcher, Lavarnway is worth a look. My colleague Erik Hahmann will have more in just a bit, so check back here shortly.

Until then, though, here’s a trio players who might soon be up and contributing.

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The return of a preseason fantasy darling leads off this week’s pitcher-heavy column.

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Prior to the All-Star break, four RotoGraphs writers — Eno Sarris, Jeff Zimmerman, Howard Bender and me — engaged in the just-for-fun activity of drafting Pick Six-style teams, with the pool of players limited to those available in 10% or less in ESPN leagues (at the time of the draft). Given those parameters, the exercise proved to be challenging, but if you paid attention to our picks, you may have managed to snag a useful fantasy player or three off the waiver wire — no matter what kind of league you play in. Let’s update the scoring and hit on each owner’s best and worst selections. In other words, it’s time to see who’s in line for some bragging rights.

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At this point in the season, with just about seven weeks remaining, the chance that a newcomer to your roster will make a significant fantasy impact isn’t great, whether we’re talking about a recently-recalled minor leaguer getting another another shot in the bigs or one of the few elite prospects who has yet to get the call. But that doesn’t mean these players are entirely incapable of making useful fantasy contributions either.

Now that we’re down to the final push — when the fantasy playoffs are in sight, money is on the line and bragging rights are up for grabs — it’s the savvy owner who follows every turn of the the never-ceasing transaction wheel. Because continuing to play that slumping stud regularly (any day now, Carlos Beltran) or rostering that one-time starter who just lost his job (step aside, Travis Snider) or waiting for that injured star to return (hurry back, Rickie Weeks) or sitting on that pitcher who was traded to a tougher environment (hey, Jason Marquis is actually owned in some leagues) isn’t exactly doing much to help your cause now, is it? But maybe — just maybe — one of these guys can.

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With the trade deadline firmly in the rear view mirror, it’s time to quantify the fantasy fallout from all the dealing and wheeling, goings and comings, thither and hither. Strike that, reverse it. In other words: Rankings!

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So you’ve probably heard Brett Lawrie has been called up. Of course, if this is the first you’re getting wind of this, I urge you to click on over to your league site, type in “Lawrie” in the Available Players search and add him, even in mixed leagues. Erik Hahmann will have more Lawrie analysis coming shortly, so don’t forget to check back here.

Also debuting later today? Trayvon Robinson, who was arguably the Dodgers top hitting prospect until he was basically given away to Seattle at the deadline for reasons I’m still trying to figure out. Here’s my take from last month on Robinson, who I think is only actionable in AL-only play. As I mentioned previously, his new power-over-speed approach this year won’t necessarily suit him well at his new team’s digs, which play a lot like his old team’s digs.

Until Lawrie and Robinson get their careers underway, though, you can read about three other guys who could be joining them in the bigs pretty soon.

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With lots of ground to cover in the wake of all the call-ups and promotions following the trade deadline, here’s a rapid-fire version of Mining the Minors.

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